It’s time for a couple new articles to make you feel inferior to YouTube stars, who are attracting increasing attention by media for their alleged lucrative sponsorships and 6-figure advertising income via their YouTube fame.
We won’t bother commenting on the inaccuracy or accuracy of said reports, but we’d agree these stars won’t sellout for peanuts (don’t miss that hyperlink).
Maybe a higher-end pistchios, though.
Tadcast facilitated a campaign for “Wonderful Pistachios” via Annoying Orange, BrittaniLouiseTaylor and MysteryGuitarman. No financials were listed, but the Nalts theme song writer will not, it seems, be “sleeping on the floor” anymore (so I feel a bit less guilty for never paying him).
Of course it was almost difficult to tell these videos were promoting anything. Kidding. I love these three fellas. They got millions of views and made money. Says Tadcast’s founder and CEO David Parker:
“These guys have dedicated fans. When you let them make what they want to make and give them the creative power to incorporate the brand in their own voice, their fans very frequently like it and say so,” says David Parker (source: Clickz article, “YouTube Celebs Go Nuts With Product Placement.”
Meanwhile it’s “Sxephil-Gate” regarding revenue projections, as fans and YouTube stars challenge journalist William Wei.
Creator Philip DeFranco (Sxephil) challenged the conclusions by San Francisco Sfgate/BusinessInsider writer William Wei that 10 YouTubers were making six-figure incomes. Sxephil called the numbers “incorrect overall” and mentioned it in a video. A thread of comments and drama ensued. The iJustine fans felt overlooked. The newspaper clarified things with revised estimates that assumes 85 cents per 1,000 views.
Put that into your “YouTube star revenue-prediction model,” Renetto and Myu2b. The MyU2B website by YouTube Godfather Paul Robinette provides total daily views by creator, and calculates daily revenue. In the bottom quadrant, you can scroll down the list to see people earning an estimated $700-$1,000 and more per day.
But nobody seems to have mentioned that rumored 7-figure earner, RayWilliamJohnson who’s YouTube profile statement is rather telling:
BUSINESS EMAIL: Please don’t contact me with business offers. Respectfully, I’m not accepting any business mail or business deals at this time. I’m happy where I’m at. Thank you.
Sorry, Tadcast. Ray says “no nuts for you.”