Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the Marketing Masters series: “Video Everywhere—Brand Lift and Awareness with Online Video” and “Deep Brand Integration in Online Video.”
Presenters include leaders from 3 leading firms: Affine Systems, AOL Time Warner, and Dynamic Video.
➢ Affine Systems is using computer-vision technology to “shine a bright light on the current black box of broadband video.”
➢ AOL is familiar to us all, but it’s made news this week for a redesigned homepage that focuses more on video than ever. Editor picks are featured on the homepage.
➢ Dynamic Video, like its name implies, focuses on dynamic creative marketing and rich media advertising, delivered “on the fly” to keep it fresh, targeted, measured, and optimized.
- David Miller is Director of Product Management, Video at AOL Time Warner. Prior to that he directed Advertising.com’s video network and worked in the telecommunications industry.
- Michael Sullivan is CEO of Affine Systems, founded in Boston and now in SanFran. He is an expert in natural language processing, machine learning, computer vision and applied cryptography. He has two degrees from Harvard in mathematics and science, and worked for the institute for defense analysis before founding Affine Systems.
- Tal Evans is Vice President of Marketing & Business Development for Dynamic Video. Tal is an avid scuba diver, and that fuels his passion for navigating through the deep abyss of technology entrepreneurship.
More news to follow if we uncover something amazing and newsworthy. 🙂