According to Adage writer Vinny Minchillo, the “beauty of TV and radio advertising is that when your spot is running, you own the channel. You have someone’s undivided intention. They have to take a physical action to avoid your message.”
The 9 voicemails I got from politicians also had my undivided attention. Turns out they had the undivided attention of so many people locally they brought the phone system to its knees.
I think I’ll take a “physical action” to avoid all messages and go for a walk in the woods.