Two out of three YouTube stars (Jody Rivera/VenetianPrincess and Greg Benson/Mediocrefims) featured in ABC News’ story on “YouTube Top Earners” were among the dozen profiled in my “Beyond Viral” book.
Coincidence? Or did the student author, Clay LePard (a member of the ABC News on Campus bureau at Syracuse University) forget to read his journalism manual on source citation? Hey it got Greg and Jody some press, as well as Ryan “Nigahiga” Higa. So it’s all good.
Now onto the estimates by Tubemogul (see Business Week)… while being directionally accurate and based on decent assumptions, they are often quite wrong… according fellow YouTube creators with whom I’ve spoken. Of course we’re all obliged by contract to keep the numbers to ourselves. I do know that the income estimates by Tubemogul for some individuals (who have fewer views than I) are paradoxically higher than my own actual income. It’s also worth noting that those Tubemogul estimates don’t include the more lucrative but sporadic sponsored videos.
The reality is that it’s total conjecture since even with total view counts, the actual income per video can range radically depending on the advertiser bidding. What’s important is that a) some do make enough to live comfortably, b) nobody knows how long it will last, c) it’s extremely difficult odds to live on YouTube income.
And as I like to remind people… if I calculated the time I’ve spent on YouTube and arrived at an hourly salary, I’m quite sure that I’d beat it working at Taco Bell. But I enjoy it, so I don’t bother with the math. At least the blog is profitable. Oh wait- that’s right. It’s got no revenue stream. Well ya get what you pay for.