How many views does it take for a video to be defined as going “viral”? It’s not 1 million, and it’s not 2 million… read on.
By the way, I was chatting with Mark Douglas (KeyofAwesome) last week at the Next New Networks office…Oh sorry, did I name drop? While in NYC I also saw iJustine, MysteryGuitarMan, ShaneDawson, ShayCarl and CharlesTrippy (see video proof).
Anyway, Mark and I were discussing what “viral” means anymore, and the number 4 million seems about right. Only a few videos hit that number in the month they’re posted. So let’s go with 4 million as 2010 viral, but that means 4 million views right away- not cumulatively over months or years.
I need to clarify again that my book proclaims “viral is dead” for commercial videos, I do not contend that viral video will ever end. Ever. As long as we humans like to experience something together at the same time, we’ll have viral hits. It’s just that they’ll rarely be advertising videos… and I don’t like to see brands cede their online-video marketing strategy and tactics to “going viral” due to these low odds.
So here’s the teleporting fat guy appearing again, featuring Smosh’s Ian and Anthony traveling forward and back in time, and meeting their future selves. You gotta love Smosh for persisting and persisting with their comedic duo even when their managers sometimes sell ’em out too much. Smosh could pimp Amway and I’d still love ’em.
Wait- was this post about Smosh or about how many views it takes to make a video meet the definition of “viral”? Oh who cares. Just watch the face of Teleporting Fat Guy when he hears about the sponge bath. Hey did I include Smosh in my book? I can’t remember.