DIY Guide to Viral Video

The law, friends. Take out your #2 pencils and steno pads. You’re about the learn The Nalts/Murphy “Inverse Creation & Consumption” Law. And you can get a free copy of my book, which doubles as a decorative monitor stand. The gal pictured above — contorted like a memorable scene from Exorcist — is journalist, speaker and…

Me and Alec Baldwin

So Alec Baldwin and I are working on this clean air video together, and we light up a cuban. I say, “‘Lec baby- I think I need to see more 30 Rock and less Juror.” He goes all mental on me, but I giggle because I can’t stop thinking of Schweaty balls. Oh wait, that…

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Weirder Book Comments Anyone?

So the book site (BeyondViral) is pretty darned live for this weeks’ official release. Now c’mon WillVideoForFood “backrowers.” You’ve done majestically on Amazon’s ratings. Let’s show David M. Scott (he’s like the Fred of social media) how fun people respond to blogs. He and Steve Garfield helped get me into Wiley’s New Rules for Social…

Death Left a Message. It Says It’ll Call Back Tomorrow.

You gotta love Scott at laughingsquid for curating the best .000000023 percent of the information super highway. Could you ask for finer entertainment then people narrowly averting death? It’s like that horrible “Faces of Death” that I watched as a teenager (and would later watch The Muppets to decompress). Only it’s all gonna be just fine… But…

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AdAge Celebrates YouTube Sellouts

AdAge called out the biggest YouTube sellouts— those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in the list. For those of you whose nipples don’t get pointy when you hear words like “advertising, marketing, Mad Men, spot, creative brief, storyboards,…