Choose your own adventure. A timeless mechanism for storytelling, and something easily delivered via video on YouTube (via annotations) for years. Now YOU can experience it with a bear.
So why is Tipp Ex (liquid paper whitener stuff) the first, or at least one of the firsts, to use it? Maybe because we don’t realize how easy it is. Even with a story that “branches,” it’s easy to bring the viewer back to a set course, while still allowing them to feel like it’s a totally customized story.
Check out this very engaging video, where you get to choose what you do with the bear. I’m guessing your first few choices are available… I tried eat, love, dance, fight, bang and finally poopy to see what a default would deliver. (Thanks to Chris/Cnet, Anthony at Media Beat and metafilter for pointing this ad out).
Given the not-safe-for-work language and accent, we’re assuming this was targeting the UK? The only thing I wish the ad provided was video views and a list of the videos it created. I’d be interested to see what gets the most views.