Say what you will about this vulgar vlogger, the kids find him funny (see stats in chart below). I ran into him while discovering that my “accident face” video ranked high in most-popular comedy. I’ll now coin this RKV: road-kill viewing. You may wish you weren’t watching, but you know you can’t not watch it….
The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online videos. As a result, these videos are ignored, not shared, and often do more harm than good. In reaction to that mistake, we’re likely to go to the…
Hey, Peter. Yeah- Peter Justason. The guy I used to work with at Johnson & Johnson. I’m gonna kick your ass on Meskimen’s new cartoon-caption contest. Instead of semi-annual, he’s going for WEEKLY. I will destroy you. See his announcement here. For the rest of you… about 5 years ago before your fancy moving pictures,…
Credit to Poptart for tapping the two most-subscribed YouTube musicians: DaveDays and VenetianPrincess, and for taking over the homepage to promote the campaign (exhibit A). Let’s look objectively as possible at this campaign to see what worked and didn’t… The homepage takeover caught my attention first, even though I’m subscribed to both of these musicians…