Creative & Sponsor Trump Peanut Butter & Chocolate

I love it when a certain artist, video creator, or web series finds THE sponsor. Not a sponsor, but the ideal one. The kind of sponsor that you’d think would be stalking the entertainer, but sadly probably doesn’t know they exist. There are matches made in heaven: iJustine or Happyslip and Mac, Rhett & Link and any CPG brand, MysteryGuitarMan and a cool electronic device, SxePhil and Tequila, LisaNova and Stayfrees, ShayCarl and Twinkies.

To my surprise, while catching up with Revision3’s FilmRiot via TiVo, I heard Ryan Connolly (host) announce B&H as a sponsor. Yes it’s peanut butter meets chocolate, and I can’t imagine how they scored it. I don’t think of B&H as the type of marketing organization that would be so savvy.

Anyone serious about video, audio, production or schweet home entertainment is probably well aware of B&H. I think I’m an affiliate, and I think I’ve made nothing. But what the store lacks in marketing acumen it makes up for in an insane inventory of well price stuff, informed people, and excellent prices. That said, it’s easy to forget about them and go to what’s “top of mind” (like Amazon or BestBuy). The store is 50% of heaven for me, but missing the pools of white chocolate, dancing midgets and a few other things I’d like not to mention.

Electronic deals and discounts from Revision3 FilmRiot
FilmRiot, a quirky, informative, well cut show... now sponsored by B&H, which is to video creators what virgins are to terrorists. Only we video creators actually get the equipment, and the terrorists just get the promise of virgins but burned weiners instead.

I always thought Netflix was getting the deal of its life with FilmRiot. I wonder if Netflix dropped, which would be enough to make me drop- maybe Louderback will spill the beans if I get him drunk enough. BTW Louderback (because I think you actually do read this blog) I just received a friggin’ awesome ethernet-via-electrical socket device on his reco and it rawks my previously stalled webTV rig). Next time I open my Roku I’m going to switch from Netflix to Revision3 shows just to pout. [5/12/2010 7:45 am Louderback says Netflix didn’t drop it’s rotating].

Anyway I think there’s an even better FilmRiot ROI for B&H — which wastes not a penny on promoting the show. It’s better than paid search, because it’s reaching the exact people who will/do buy there. Paid search churns money on people that will shop on B&H but buy locally. Yet B&H is unlikely see the direct benefit, just like Netflix will never know that I returned as a customer mostly because of FilmRiot and I’m its friggin’ dream customer (never quite watching/ordering enough movies to cost them much, but always paying my bill).

Check out Film Riot’s Technical Deal Recommendations and find out some killer electronics you can buy me for my birthday, which just arrived 3 minutes ago. Hey- I’m spending my birthday with TiVo and a laptop, and a wife and family asleep. Stupid nap today. What could I do? I had a pain procedure. I was sleepy.

Author: Nalts

Hi. I'm Nalts.

6 thoughts on “Creative & Sponsor Trump Peanut Butter & Chocolate”

  1. I nominate Mr Safety for the next spokesman for DEX telephone directories. I don’t know if they advertize in your area but here in Arizona the commercials are pretty entertaining. And since Mr Safety proved phone books to be indestructable then I say he would be a good spokesman.

  2. I would love it if I could get a sponsorship with any retail clothing chains like, Kohls, Jcpenny,etc etc. Just imagine the money I could save not having to buy new pants, shirts, and shoes for my growing kid :), Heck or even some Grocery stores sponsorship funds would work too, hahaha 🙂

    Peace, Ace77man

  3. Kevin,

    Happy Birthday! Thank you for your kind mention of B&H Photo. Please accept our warm thanks and deep gratitude for your patronage. We look forward to earning your trust and continued business for many years to come. I invite you and your readers to check out our new informative and entertaining blog at http://www.bhinsights.com

    Hershel K. Waldner
    B&H Photo, Video, Pro Audio

  4. Yes indeed, it is I. I try hard not to miss an opportunity to thank people be they Affiliates, customers or just plain visitors. We look at everyone as the opportunity to build a long term relationship.

    We are keenly interested in how the blogging readership receives our new blog as we have put a lot of effort into it.

    All the best

    Hershel K. Waldner
    B&H Photo, Video, Pro Audio

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