Online et al, least in the beginning, appealed first to those two sides bearing the essence of geekdom. The professional geeks having a conservative bent – the conspiratorial geeks having a liberal bent.

Then the pop matrix set in.

Politically, there are still few in the middle, mostly strong pockets – one leaning right, towards libertarianism; Ron Paul followers being the loudest (still pictures with a message – auditory) and those leaning left; progressives video editing magicians (visual). Radio v. TV

- both sides hate commercialism; one from a moral stand point the other from an ethically standpoint.

Big Media is trying hard to treat the net like old media, but the net is not your father’s Darrin Stevens.

The net is the conglomeration of every type of communication known to man, which means everything we’ve come to expect is not as we expected and like anything new something old has to fall away. Every other media innovation from oral traditions replaced by books to the town hall replaced by TV – we’ve become more collective in our thoughts, but more isolated in our will.

In regards to advertising and as stated a gazillion times in the past – here’s were I agree and think we’re headed, which is very old media, sell soap.