When I saw a YouTube house ad for “how to upload a video,” I had written a scathing blog review (in my head at least) before the video even loaded. Then I was in for a surprise.
It was funny, edgy, self depricating, and informative. I’m unable to criticize it. It basically taught people how to upload without insulting their intelligence: an almost impossible creative assignment given the simplicity of the upload task. More importantly, the video armed itself for the inevitable scathing comments (“hey dipshit, if they can’t figure out how to upload, you can probably assume they’ve got no useful video to share”), by having some fun with the concept.
Might I suggest the creators of this raise their hand for a round of applause? Comment below. Go ahead- we’re proud of you and would like to give you a gold sticker.
Now we’ll need a book to accompany this. “Idiot’s Guide for Upoading YouTube Videos” (a companion guide for how to refresh a browser screen, or double click a mouse).