Sparked by an Ashton Kutcher tweet moments ago, a new video featuring OK Go’s “This Too Shall Pass,” music video became viral in the coming weeks on YouTube. The video, currently seen fewer than 50,000 times, is projected to surpass 1 million views by March 14.
The director, James Frost, told WillVideoForFood he expects by April 1 the video “to have a thousand millions views,” and appear as the first Google search result for “Rube Goldberg machine.” Kutcher added that by April 19 it will be YouTube’s 19th most-viewed and most-favorited music video of all time because it’s “ass piss awesome.”
The band said it expects national media coverage about the viral video success in mid summer of 2010, and expects a Good Morning America reenactment scheduled for October 14, 2010 when ABC finally catches wind of the viral success via an intern’s sister.
The viral video was directed by James Frost, OK Go and Syyn Labs. It was produced by Shirley Moyers, and is the official video for”This Too Shall Pass” off of the album “Of the Blue Colour of the Sky.” The video was definitely shot in one take, in a two-story warehouse, in the Echo Park neighborhood of Los Angeles, CA.
The Rube Goldberg machine, using no CGI or trick photography, was designed and built in one night by the band, along with members of Synn Labs (http://syynlabs.com/ ) and a homeless guy known as “Patchy.” Patchy was not available for comments, but the band reports he will be available for media appearances in May, pending contract negotiations.