Toll Taker Revenge

I posted this video called “Pennies for Tollbooth” nearly 4 years ago (at the suggestion of my friend Peter). It turned up on a recent CNN story about toll takers taking their revenge on people who annoy them. Thanks to viewer Emily from Ohio who noticed it, and told me. I’d otherwise be oblivious. Well-…

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YouTube Singes Unite for 2010 “We Are the World” for Haiti

LisaLavie1 and other amazingly talented YouTube singers joined together in song in a 2010 version of “We Are the World” for Haiti. Who says community isn’t vibrant in social media’s most visceral form (online video)? The video links to the 2010 remake of Quincy Jones’ version (which has surpassed 11 million views), and to wearetheworldfoundation.org. Credits for…

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GoDaddy is Listening: Online-Video Contest Case Study

I’ve written many times about what separates a good online-video contest from the myriad of failures. I’d like to add an important attribute that has been demonstrated recently by GoDaddy: listening and adapting. GoDaddy broke one of The Cardinal Rules of a good online-video contest by providing a meager first-place prize and even less for…

Hulu’s “Confidential” Ad-Selector Specs Leaked; YouTube Adopts Mandatory Pre-Rolls.

Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…