According to YouTube’s business blog, the company conducted 160 studies showing the impact of videos. Not a lot of detail, but maybe some more on these Compete Inc. webcasts (conducted live in December).
Not surprisingly, YouTube proved it impacts what movies you watched, and what stuff you bought. For the life of me I can’t figure out why YouTube isn’t blinding client data and sharing the crap out of these studies. Data and ROI studies sell better than sales people.
On an unrelated note, here are Scott Monty’s predictions for 2010 (he predicted that online video would grow in 2009, so you gotta give him some props, right). He also predicted last year that social-media experts would self promote. This year? Power in smaller numbers, local social media, and silent E (e-mail). Mobile’s gonna be hot too.