The Economics of Online Video

January 18, 2010

I’ll tell you the economics of online video… charging $250.00 clams for a white paper about the space. Probably the only company mentioned in Advertising Age’s report that’s making money is Advertising Age. Someone buy it, and send me a peek.

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{ 8 comments }

1 Jeffrey A. Haines January 18, 2010 at 9:52 pm

Ugh, this looks like such a scam. I’m sure it’s just info lifted from sources across the web.

Nalts, why didn’t you write this WP first?!

2 Alexis January 19, 2010 at 12:45 pm

Who buys those papers?

3 Athletic Scholarships January 25, 2010 at 9:40 am

This is an obvious scam

4 daveconrey February 4, 2010 at 10:01 am

I did a search to see if anyone had lifted it and was handing out copies. The search brought me here. Your thoughts are my thoughts. Now, back to searching.

5 Talia Klein February 22, 2010 at 10:36 am

I did a search too and came to you, Nalts. How funny is that?? SO did anyone ever send you a copy?

BY the way, I emailed you a while back = did you get my email? If not, please email me (you used to have my personal address, and my work one is here now).

Thanks!

6 Buliwyfa February 23, 2010 at 8:09 am

Well if any one gets a copy please me a peek to see why it cost 300$

Thanks

7 Travis Ryan Houston March 31, 2010 at 10:48 am

At least your site is ranking high for the keyword “Online Video White Paper”

8 Doug Proce August 15, 2010 at 3:11 pm

This white-paper and others on the economics of on-line video are flawed. Primarily for two reasons; 1, These papers focus their data on established sites (like You tube) and do not take into account delivery and potential monetization for the emerging mobile phone market. 2. Because on-line video is such a market-specific endeavor (ie-Video hosting site about weddings will generate different return vs, site dedicated to say, fishing), it’s virtually impossible to accurately estimate the amount of revenue a person can generate from on-line video.(whether streamed or stored for later download) One college student who formed Funeralrecording.com, made $500,000 in just 5 years. (Talk about specialty market). The bottom line for me at least, was looking at the specific markets, and finding the appropriate service to fulfill the market need. Remember, on-line video that is stored is global, and requires very little capital outlay (web site, CDN, and advertising) so even the most obscure site can generate revenue if it’s marketed properly. Hope my little diatribe helps.

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