Thanks to Tim Street and the good folks at NewTeeVee for this gossip alert via GoRumors. Soon, according to a patent filing, you may not need a big budget and advertising agency to place Google/YouTube “InVideo” ads (the ones that pop-up over the bottom 1/5 of the video). Today small folks can buy text ads, but InVideo ads are more captivating obviously.
Self-serve InVideo ads. Better than text overlays or search-result ads, but a bit more expensive and less targeted than paid search. Still, a nice way to reach the tech savvy voracious video consumers without breaking the bank (presumably far less than the $25 CPM that YouTube launched with).
From the patent entry, I’d call it “Powerpoint meets text ads.” You’ll have some color and image options, but no eye-popping flash you might get from an agency.
Try some out. Start with the Nalts inventory.