Old adage is “think global, and act local” when it comes to marketing. But what if the Internet screws that up? What if a KFC ad that might be perfectly appropriate in Australia is offensive to Americans? Check Google analytics, Twitter search and “How Sociable” if you want proof of the damage.
Even if you’re not putting your local commercials on the Intertube, you may want to think about how it might strike customers in other countries. Not as bad as accidentally naming your brand a word that means “shark penis” in Japan, but close.