Comments on: What Media Buyers Need to Know About Online Video

By: NutCheese

NutCheese — Wed, 13 Jan 2010 21:57:14 +0000

It’s been raining here. I like the rain. It washes away all the piss in the street.

By: Marilyn A Case

Marilyn A Case — Wed, 13 Jan 2010 00:48:29 +0000

Too many words, not enough pictures.

And Kevin is still in love with Daisy Whitney.

Remember, Kevin, I offered my services as an editor for this blog. My offer still stands.

By: jischinger

jischinger — Tue, 12 Jan 2010 21:52:52 +0000

I didn’t read this book, just wondered if you used the spell checker for the word succinctly

By: Alexis

Alexis — Tue, 12 Jan 2010 18:28:48 +0000

With a pre-roll ad you get the consumers attention before they are engaged with the content they want to see. Once I’m actually watching the video, there is no way I’m going interrupt it to even look at an InVideo ad except to remove it.

So yeah, I bet pre-roll ads are here to stay.

By: Alexis

Alexis — Tue, 12 Jan 2010 18:23:36 +0000

As much as we all hate pre-roll ads, I think they are far more effective than the InVideo ads. The only part of the InVideo ad that registers in my brain is the little x to close the damn thing. “An impression isn’t an impression unless it makes an impression.” I occasionally actually remember the pre-rolls.

Speaking of InVideo ads, are you at liberty to divulge approximately what the CPM for them is on your videos? (Do you even know?)

By: Nalts

Nalts — Tue, 12 Jan 2010 17:56:21 +0000

Daisy’s in the house. Hey, Peter, congrats. I hope the day job continues to fade. And true dat yo. I was dropping off my sister (works at big network) and she was ratting the stats on some of the big ass shoes. Sxephil trumps Larry King.

By: Daisy Whitney

Daisy Whitney — Tue, 12 Jan 2010 17:51:20 +0000

Totally agree it’s better for marketers to piggyback on popular existing audiences online. But alas, many seem to be focused on, as you aptly said, creating the next Bud.TV

By: Peter Coffin

Peter Coffin — Tue, 12 Jan 2010 17:24:53 +0000

I do make a living off YT, though. My day job is pretty much insurance I don’t go broke from said living.

By: Peter Coffin

Peter Coffin — Tue, 12 Jan 2010 17:16:33 +0000

Yeah, it kind of bugs me that I have a weekly audience equivalent to some television shows, literally no budget, and I work a day job.