YouTube began in 2005 with a focus on community, but in recent years has logically put most of its energy into luring more viewers with frequency, becoming profitable, and attracting professional content and ads. So it’s refreshing to see the birth of “Creators’ Corner,” with has both a blog and a spot on YouTube.
WillVideoForFood was, as the name implies, designed to help starving video creators improve and commercialize their work. But it’s written by a marketer (me), so it leans to the business and marketing side of the equation… leaving production and creative tips to more inspired websites and people. I consider myself creative, but not inspired enough to help others enrich their own creativity.
So along comes this blog and website by YouTube. I like the weekend challenge notion, which was something Revver did in its heyday. You can learn to do a product review or be inspired to make one of 9 easy video projects (some serious points for excerpting Julia Nunes to encourage you to sing).
I’m adding it to my malnourished blogroll, and hope they’ll point back.
Beyond the cat videos, viral hits, and popularity contests, there are throngs of isolated people with wonderful talent that deserves to be shared. And YouTube is now not just the amateur’s platform, but an onramp to the stage.