What’s the primary difference between an amateur on YouTube and a professional creator? Not the production quality or style, silly. It’s the viewership. As you see below, the most-viewed partners are almost entirely professional. Yet the most-subscribed people are almost all amateurs. It’s a simple point, but important one: Don’t think subscriptions will necessarily lead…
The creators of ClipCritics are seeing something awfully familiar on SkyFy. The new show, “Outer Space Astronauts,” also looks so familiar to ClipCritics fans that they’ve written its creator, Chad Sahley, with congratulations. Turns out Chad, who produced “When Standup Stood Out,” has no ties with the show. But, quite coincidentally, he and his team…
WVFF Guest Blogger Hank Green There seem to be two camps on this debate. One half says that the internet is going to kill television, the other says that the internet is going to make television much better and even more profitable. It seems that we’ve learned nothing from centuries of media outlets becoming less…
Now you too can target an ad on a YouTube video with more precision than ever before. Via YouTube/Google “Videotargeting” you can suggest videos based on keywords (like humor or entertainment), viewer demographics (age and gender), interest-based categories or some combination of the three. Read more on the YouTube Blog or Mashable. Says Google/YouTube: Our goal…
Vevo is live. Whatever. We like YouTube Feather better… a simplified YouTube experience. Wait… never mind. We can’t tell the difference. But it’s designed to: …serve YouTube video watch pages with the lowest latency possible.It achieves this by severely limiting the features available to the viewer and making use of advanced web techniques for reducing…
Feed Company’s Josh Warner selected his favorite “10 most innovative viral videos,” but we’re not crazy about them. The Samsung vanishing camera one is pretty cool. Can you guess how they did it? The cheat is linked via annotation at the beginning. The piano steps, laptop butt and baby thing are okay too.
Most Americans watch with intrigue about Tiger Woods and his sexual scandals (see this guy’s video claiming Tiger took him to Medieval Times, played with his golf balls and used his wood on him, or join the ratings of his women at Bleacher Reports). But me marketers are more interested in how Tiger Woods sponsors will handle their…
Welcome WVFF Guest Blogger David Meerman Scott, author, speaker, guru Every day, I run across FEAR of marketing on the Web. We’ve got to work together to help people overcome this fear in 2010. Fear comes from bosses who insist on calculating the ROI of the marketing based on sales leads and press clippings. Fear…
Per my UncleNalts vlog…. check out a great satire on YouTube “stardom” by Jessica Kirsin, a “Last Comic Standing” comedian who has appeared on Leno, created the hysterical “Snack Time,” and has a reality show in the works (see trailer). In something I cherished and never seen before, this video shows Jessica interviewing well-known comedians at…
We continue December’s guest blogs by online-video gurus and friends (see Punchy‘s post yesterday). This post is by Peter Coffin, a frequent commenter and YouTube and star of the fresh new single “This Song is Cliche.” Although I had met Peter via such video collaborations as “Mean Kitty Parody,” it wasn’t until last year’s YouTube…