Laurie Sullivan of MediaPost reports that paid-search and video are the “bright spots” of online ad spending according to a recent eMarketer report. “Search and video were the only two media that experienced growth this year, although much less than the prior year,” according to the article. Two trends to watch according to David Hallerman, eMarketer…
Below is a somewhat terrifying video of a man drinking fat (source: Man Drinks Fat). It’s a product of NYC Health Department’s “Drinking Fat” campaign. I spoke recently at a Google HealthThink event, and happened to immediately follow a presentation by the NYC Health Department’s Dr. Richard Daines (who presumably is behind this video). I had…
A guest post by Larry Kless, president and founder of OnlineVideoPublishing.com, a new-media resource firm for sharing strategies and best practices for online video publishers. He is a 20-year veteran of the enterprise video space, and an award-winning producer of corporate and educational videos. If 2009 proved anything, it showed us that the power of…
Semantics be important… especially for a relatively novel “space” like online video. For starters, I never much cared for the term “viral” marketing, because it had sick connotation. Like my marketing might make someone sick enough to cough on another hapless patsy. Then comes the term “viral” videos to celebrate the wonderfully horrible videos one…
I’ve been writing a bit about currated content, and now I remember when this caught my attention. Daisy Whitney reports on Hitwise’s Bill Tancer (author of Click) and how he answers the question: What are the people who were early adopters of Facebook, Twitter and YouTube doing NOW? Hitwise tracks tens of millions of people…
This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…
Check out Edbassmaster’s Farting Santa below… we even get to watch Bob Saget’s reaction. What’s your favorite video of the week? I just started to volunteer identify videos for eGuiders (see my profile). My 3 picks: http://eguiders.com/video/build-me-up-buttercup-on-ukulele http://eguiders.com/video/the-best-of-california-on-with-kassem-g http://eguiders.com/video/murdered-with-a-spoon I found Mediocrefilm’s Greg Benson‘s picks and I’ll watch anything he favorites EVER based on these….
When a video freezes it’s called a “rebuff,” and it happens 8% of each video stream. And when it does, 80% of viewers stop watching. That’s according to TubeMogul, who track these things from the players it monitors. Tubemogul also allows publishers to push their content to all the major online-video sharing sites for free….
Here’s Kassemg, who I didn’t know about until TheStation was born months ago. Watch him interview these folks in “Best of California On,” and enjoy the awkward tension. And when you get to the frame below… I dare you not to think of his “Jew-nosed” ugly girl in Teen Cribs. Need more? See his YouTube Channel…