I’ve written many times about an obvious business model: amateurs with decent cameras shoot b-roll and sell it to advertisers at a reasonable price (one time purchase, no complex royalties or licenses). This will drastically reduce the cost of the video ads that will be created in the coming years, and that will be important if marketers want creative that is more personalized by channel.
This is a great parody of the subject I found on Break.com. An infomercial for cheesy b-roll. You want depressed woman with her hand on the wall? Why does she have her hand on the wall? I don’t know. That’s what depressed people do. Don’t judge the broll!