I spoke recently at a Google HealthThink event, and happened to immediately follow a presentation by the NYC Health Department’s Dr. Richard Daines (who presumably is behind this video). I had discovered his “soda versus milk” video, and decided to use that as a transition.
Daines started with some interesting stats, and used self-deprecating humor to drive home his point (eat and drink less sugar). Unfortunately, his presentation eventually spiraled into a sermon, and most of us felt condemned.
I think the crowd found some momentary relief from the awkward tension, when I opened by inviting them to help themselves to the unlimited supply of softdrinks and candy that Google was providing. I’m not sure I saw Daines laughing.
Nonetheless, this POV (not viral yet, per my previous post) drives home the message quite well. It’s just revolting enough to catch the attention of its target audience, even if it grosses out some parents in the process.