Some speculation that Google/YouTube may be entering the pay-per-download or pay-per-stream… allowing people to watch advertising-free shows on their computer or web-enabled television the day after they air. Apple, as we discussed in this rather fabulous post, is also believed to be entering this space.
What’s not clear is how the networks will behave… torn between a desire to follow their audiences online, but a fear of pissing off cable. A timeless challenge. Do I play nice with those who have power and control in the value-chain? Or do I declare my independence and do what my customers want? Tough trade-offs with huge dollars at stake long-term implications.
My two cents… there’s always going to be some intermediaries between viewers and content creators. So why not cut short-term, non-exclusive deals with technology providers on your terms?