Thousands of apples roll out of an NYC subway car. Drives message home with authentic/amateur feel. Big stunt, simple concept. Visually unforgettable.
The only thing it ‘aint (as of this writing) is viral. Under 20K views. Posted in 2006 this would be at a million views by now. Show me someone who claims to understand what goes viral and I’ll show you a liar. I did try to send the folks some tips (click more if you want to read them).
Want to know the bad-ass part of this? You’re watching f’ing CGI. No kidding. This entire thing was simulated. I watched it 4 times and had absolutely no clue. I was SURE it was real. See the “making of.”
For what it’s worth, CityHarvest.org (CityHarvest YouTube channel) I totally dig it. Maybe next time see if a popular web star like Happyslip (a former New Yorker) will be in it… and post it on her channel. Then it would be at 2 million and counting by now.
My YouTube private message to the account:
Brilliant video. Should be viral… hopefully it will. I blogged about it at willvideoforfood.com.
First- get some trade press.
Second- optimize keywords/tags… hard to find if you hear about it… apples, falling, nyc, train, subway, girl, iphone, triangulation, special, effects, cgi.
Third- post as “video reply” to “making of” video. Have them do same to yours.
Fourth- use “annotations” to direct viewers to “behind scenes” when they’re done. Then use annotations on “behind scenes” to “call to action” (visit website to help, etc.).
Fifth- “seed” to curators… I think you’re doing that.
Sixth- reenact with popular YouTube star like Happyslip. May be cost prohibitive now.
Seventh- Consider narration on “making of” that talks about the cause. The pictures tell the behind-the-scenes, so you don’t need narration to explain it. Might as well use the narration of the “making of” to get the cause’s message across.
Free advice and worth it. 🙂 -Nalts
PS Avoid multiple versions. I found a couple online.