There’s no shortage of blogs written for and by mothers. But WifeofNalts now has a new YouTube channel called “Joeymoms.” The purpose is to bring relevant content to moms in a fun, irreverent way in a delivery medium for which moms have time… video. The name was chosen for two reasons. First, there are virtually no other common mom names available. Second, a YouTube channel needs to be about a person not just a topic. Rather than WifeofNalts or MomTubers or something, we went with Joeymoms… kinda like Nerdfighters. It’s hosted by Joey, but bigger than her. Hoping a community of other moms forms, and maybe this channel attracts some new people to YouTube.
There’s one thing that’s certain. There’s no shortage of advertisers trying to reach moms, and most of them want content by moms (as opposed to a male creator that happens to have a large audience of mothers). While this isn’t likely to rival Fred or Nigahiga, it’s getting my wife excited about the YouTube community, and I’ve found her migrating from Facebook to her channel in her scarce spare time.
The tricky thing about mom content is that it can be lifestage dependent, and boring. Moms typically form community around specific milestones like new babies, toddlers, teenagers, or “off to college.” That’s too niche for a new channel, so she’s trying to speak to a broader range of moms. It’s kinda Momversations meets The View meets Entertainment Tonight. Done for and by moms, but not devoted to mom topics exclusively… for moms that are more than moms.
Whatya think? I’m racking my lil’ marketing brain trying to figure out how to grow it, so it can be a resource for moms… showcase other YouTube channels and good online resources for this audience. The fundamental question is this… there aren’t many popular mom channels on YouTube. Is that because there’s not a market for it, or simply that nobody has cracked the code? We’ll find out!