The New York Times and Wall Street Journal have reported that YouTube is in discussions with studios to allow the #1 video-sharing site to sell digital movies (ala AppleTV, Netflix, TiVo, and Amazon.com).

This could get more interesting this fall as $250 and under devices arrive this fall that facilitate YouTube streaming on your HDTV… will this Sony BlueRay device (coming in October according to PCMag) enable the “buy now” functionality? Probably not, but Netbooks are an alternative.