Tim Chantarangsu, aka TimothyDeLaGhetto2 was fired from California Pizza Kitchen for negative “tweets” about the company. His title is “Twitter Got Me Fired,” but I think publicly bashing his employer might be another way to explain it. He had previously tweeted the nickname “CaliporniaSkeetzaKitchen,” and called the new black-shirt uniforms “the lamest shit ever.” He said he’s not encouraging a boycott, but he’s invited his YouTube viewers to tweet:
@calpizzakitchen black button ups are the lamest shit ever!!! #CaliporniaSkeetzaKitchen
And it’s working (see images below from Twitter and Trendistic). California Pizza Kitchen’s Twitter account is not acknowledging the campaign. Says an article in Peopull, “TimothyDeLaGhetto makes videos that on average get hundreds of thousands of views each, and to date, he has had more than 32 million video views in total. CPK could have found alternative ways to make things right. Had they truly realized Tim’s reach, they could have encouraged future positive messages regarding their brand which would have resulted in a mutually prosperous relationship.”
He’s not the first prominent YouTuber to be fired for his online behavior. ShaneDawsonTV, one the most-subscribed YouTube creators, was fired from Jenny Craig for a video involving a dance pole last year (his sibling and mother, he says, were also terminated).
And, of course, even YouTube posters with less of a following can get fired (ala the Dominos folks who posted videos of themselves putting boogers on the hoagies). And Tim wasn’t the first for getting fired for his Tweets (a Cisco guy trashed the company before he even started, and that ended that).
While I’m all for freedom of speech, bashing your employer (and naming them) online is kinda begging for it, isn’t it?