I’ve said it before, but I’ll say it again in case you weren’t listening. Unless you’re Felicia Day or maybe MediocreFilms, don’t bother selling your amateurish videos online. I don’t know that I’ve made any money selling copies on YouTube (heck I don’t even know if I’ve activated it). And I’ve sold exactly two of the “Best of Nalts” DVDs in the past year. I tried lowering the price and focusing on the brilliance of high definition, but admitadly haven’t marketed them on my YouTube channel because I doubt it’d be worth the fuss.
The same goes for “merchandising,” which (with some exceptions if you’re maybe “Fred”) is a waste of time for most of us.
And I’ve yet to “non-exclusive license” many of my videos to people (TV shows, MTV prank show) for anything significant… usually a few hundred bucks, which sounds like a lot… but there’s paperwork, time, shipping, uploading, follow-up, more paperwork… if not for the exposure I probably wouldn’t bother.
There are a few good reasons people aren’t prepared to buy online-video content:
- It’s, um, free. Online. Better have some attractive add-ons (outtakes) that aren’t available online.
- The shipping burdens the cost… even at $15, the shipping brings it to the cost of a real movie. I suppose at $10 (shipping included) a few more people might purchase it.
- People are less interested in brilliant resolution as topical stuff… and most of our content isn’t evergreen.
- The lure of online video, in addition to convenience, is the virtual friendship. So the archived DVD doesn’t appeal to that desire.
- It’s difficult to convey the difference between a low-resolution video and a full-fledged high definition experience. I’ve seen the difference, but I’m not sure there are many creators that have content where that distinction would matter to me. Although I am glad I got my “Retarded Policeman” DVD before my episode got yanked (due to creative difference between the team that worked on it).
P.S. Go buy the damned DVD. It’d make a great holiday gift, and you’ll feel great when you’re not burdened at the mall during the busy period coming upon us.