Thanks for Helping Jack Up Votes on Video Contest

It’s the kind of thing that drives semi-pro creators insane (see Jared’s VideoContestKing post). A video contest based not on the quality of the entries but the “popularity” of the creators. I entered Great Wolf Lodge’s contest, but was amazed that despite family & friend e-mail campaigns that we couldn’t get beyond 2% of votes….

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Why “Rate It Even if You Hate It” Was Marketing Genius

When I first saw Michael Buckley plead for ratings I thought it was odd. Then two things happened. First, I realized that ratings generally drove a video higher in the charts. Second, I’m now realizing that if someone rates, it’s usually a 5. As Google’s blog shows, “five stars” (the highest) rating are the vast…

Which Will Last Longer: MTV’s PRANKED or COLLEGE HUMOR

I heard rumors that MTV isn’t going to renew College Humor, but I quite like the Pranked show staring Amir Blumenfeld and Streeter Siedell (haven’t these guys heard of friggin’ stage names)? The College Humor brand is strong, and the web content is exceptional. But for reasons I can’t explain, this stuff doesn’t transfer to…