Best Blogs and Websites about Online-Video Marketing and Social Media
We love our YouTube, but it’s not the greatest listener in the world. Like its rich dad, Google, it kinda knows what you need better than you do. In a way, Google and YouTube are like God that way. Seriously- did you know you needed a photo search tool that lets you identify pictures by…
As I posed last week, some of the most popular YouTube videos of the day/week have been oddly long. I surmised that some of the creators with avid fan bases are able to convince their viewers to watch most of a 10-15 minute vlog. As a result, those videos get high “attention scores” (which is…
It’s the kind of thing that drives semi-pro creators insane (see Jared’s VideoContestKing post). A video contest based not on the quality of the entries but the “popularity” of the creators. I entered Great Wolf Lodge’s contest, but was amazed that despite family & friend e-mail campaigns that we couldn’t get beyond 2% of votes….
How to insult someone from the convenience of video on YouTube or iPhone. Yep- there’s a video or app for that.
According to eMarketer, companies are spending $1.60 on online video for every $100 they spend on television. Video ads will account for only 4.3% of overall online ad spending in 2009, but 5.6% next year and 7.1% in 2011. This chart below shows that the spending per hour view is not low, but this is…
Bullshit terms that don’t drive views
Stupid writer of stupid article about social media bullshit and hype
When I first saw Michael Buckley plead for ratings I thought it was odd. Then two things happened. First, I realized that ratings generally drove a video higher in the charts. Second, I’m now realizing that if someone rates, it’s usually a 5. As Google’s blog shows, “five stars” (the highest) rating are the vast…
I heard rumors that MTV isn’t going to renew College Humor, but I quite like the Pranked show staring Amir Blumenfeld and Streeter Siedell (haven’t these guys heard of friggin’ stage names)? The College Humor brand is strong, and the web content is exceptional. But for reasons I can’t explain, this stuff doesn’t transfer to…