Oprah: Get Hank and John on TV to Show the REAL YouTube

You know who you should have on your show, Oprah? Hank and John of Vlogbrothers, who became popular when they communicated for a year strictly through alternating “video blogs” (vlogs). Here’s the pitch, Oprah producer (or someone who knows them and will forward this on). The two guys have a loyal following of “Nerdfighters” who…

|

Second-Best Guest in Recent “This Week in Media”

“Kevin just does a great job of bringing together the advertising perspective and creator perspective of social media and online video,” says Daisy Whitney, Queen of Online Video, in reference to this blog. Whitney is now working with iMediaConnection, which was news to me during this week’s “This Week in Media“ (I’m one of two…

|

Would You Trust YOUR Brand to UGC? I Did and It Worked!

Would you trust your corporate or personal brand to strangers via UGC (user generated content)? I don’t mean the “conversations,” but the actual logo of the brand. Well I did, and it paid off! I made a video and tweeted last month inviting people to submit NaltsConsulting logos (offered a $100 prize for the winner),…

|

Discovery is the “Traditional Media” Shark of YouTube

Silence please as I open the envelope. The winner of the “Best Traditional Network on YouTube”  (yeah, I just made that up) is Discovery Networks. Now it’s not entirely fair, because they have shark footage. So that’s almost cheating. But let me give you some examples of how Discovery is doing tube right while many…

Blah, blah, blog

There are three types of readers of this blog. Those that scan it for industry tips, people who find it accidentally via my videos, and those of you who are hard-core members of the WillVideoForFood backrow. This one’s for you, peeps. Last night I took the kids to recreation station, a playground near our house….

Crispin Porter Interns & Enertia Remind Us of Promotional Transparency Rule

Sometimes it takes a few dozen cats to step on a land mine, before the rest of us decide to take a different route. It seems we’re still not clear on one of the most basic rules of social media and advertising. Transparency when it comes to advertising via social media. Let’s officially mark this…