Best YouTube Takeover Ever: Madden Crush

What a great way to promote the new Madden video game. Madden crushes the videos adjacent to his video ad. Not the first use of an ad interacting with surrounding content, but a brilliant application. Hats off to the agency. Dare you identify yourself?

Madden crushes youtube

11 Replies to “Best YouTube Takeover Ever: Madden Crush”

  1. I have to agree it was a pretty cool ad. I don’t really care about the product they’re advertising, but it’s nice to have ads that are clever instead of irritating.

  2. I thought it was pretty cool too. Apparently Madden is a pretty cool game. Not being a gamer, I really couldn’t care less, but still a cool ad.

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