What a great way to promote the new Madden video game. Madden crushes the videos adjacent to his video ad. Not the first use of an ad interacting with surrounding content, but a brilliant application. Hats off to the agency. Dare you identify yourself?
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Yup, even I noticed that ad. Pretty neat.
The next time they do a “sexy ladies have one CRAZY night” movie, they should have the stars dressed as hookers soliciting the Spotlight videos.
Freestyle Interactive
Peter – far too clever and funny. Jeez man, I’m starting my day here trying to catch up. Jerk.
I like butter.
I have to agree it was a pretty cool ad. I don’t really care about the product they’re advertising, but it’s nice to have ads that are clever instead of irritating.
I thought it was pretty cool too. Apparently Madden is a pretty cool game. Not being a gamer, I really couldn’t care less, but still a cool ad.
Ditto to 1, 6 and 7
anyone have a link?
So Kevin will never wear his Nalts cap again after he gets this forehead hair. Isn’t that going to be strange?
@9
You’re joking, right?
http://www.youtube.com/watch?v=kwUSgZ2DZjw
This is a video of the takeover. Enjoy.