I now proclaim the phrase, “Pulling a Bruno.” Sacha Baron Cohen, who stared in the $150 million Borat sensation, saw his latest film plateau in the box office after a strong start from hard-core fans… presumably not motivated to evangelize the film to the mass market.
You can use those three words, “Pulling a Bruno” in various situations:
- Someone starts strong in a race, then exhausts quickly.
- A viral hit, or personality, dies as fast as it peaked.
- A person passes out suddenly during a party.
Don’t worry, Universal. We’ve all been there. Take my hand. I know how you feel (see image below).
Truth is, every time I’ve been in a position to sway someone to/from the film, all I can think about is a penis swinging in circles.