Viral Wedding Intro to “Forever” Sells Music

July 29, 2009

forever wedding entrance dancing

That wedding entrance to the tune “Forever” is up to 11 million plus views via YouTube, and it boosted album sales by placing the 2008 song in the iTunes top 10. It certainly didn’t hurt that the Today show flew the wedding party to NYC for a recreation.

Nielsen Wire reports that the wedding video now has a direct link to buy “Forever (buy on Amazon),” which, despite being released last year, is now in the iTunes top 10. The video, reports Nielsen, also seems to have had a halo effect for troubled singer Chris Brown, whose February assault on then girlfriend Rihanna cloaked the singer in months of negative buzz. Via @shivsingh and Amnesia blog.

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{ 6 comments… read them below or add one }

1 babysitterofnalts July 29, 2009 at 7:22 am

Ha!

I showed this to Joey late one night down in New Orleans.

We were cracking up! :) Loves it!

2 Daniel Sevitt July 29, 2009 at 7:56 am

Chris Brown is now the patron saint of fidelity and love?

The world is irreversibly mental.

3 Nalts July 29, 2009 at 9:05 am

Thanks BSON. Jo saw me writing about it and was like “Oh- I saw that a week ago- huh.”

4 marquisdejolie July 29, 2009 at 1:34 pm

The world is irreversibly mental

5 JohnOfJordan July 29, 2009 at 5:23 pm

I confess I had never heard this song before watching the wedding video, and, frankly, it is hard not to translate the warm and fuzzy feelings inspired by one element of the video to the other.

6 NutCheese July 30, 2009 at 1:23 pm

Weddings suck!

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