I’ve become a bit smitten for HubSpot lately, and it’s not just because it has the coolest logo that wiggles as page loads. Really.
The company is 3 years old. Why am I just now noticing them, and they seem to be omni present?
Here’s the CEO Brian Halligan (a reformed VC and MIT guy, but he seems quite cool nonetheless) telling his story via video about how companies can break-thru via social media. Seems SPAM is a bit 1990ish, and we’re “sick and tired of being marketed to.” So he’s got ideas on how companies can transform from interruption marketing to using “a monitored, integrated inbound marketing platform.” He’s offering this to “mere mortal marketers” overwhelmed by other choices. Likens HubSpot to the iPod… easier, simple interface to otherwise complicated technology.
Anyway, here’s a nice presentation about online-video and marketing (below). Some nice ideas for promoting your videos when you’re not at the top of the YouTube most-viewed list. More for the corporate marketer than the starving artist. Shows Tubemogul and VisibleMeasures as ways to measure the performance of the video.