The problem with the increasingly rare viral-video commercial is that they make it look easy. So for every breakout like this Evian baby skateboarder video (I confess that I prefer the surprise of baby break dancing)…. there are countless awkward attempts.
Today’s lesson: Make your commercial so remarkable that people may send it around, but don’t count on it. I proclaimed viral dead, but there’s always an exception or maybe a post-death muscle twitch.
Props for the non gratuitous product placement. For the sequel, it’d be great to see the heads move with the bodies — a little less Jibjabian creepy. But that’s splitting hairs. The lighting effects were amazing.
And check out the “making of” video. I want more.