Fairly “no-brainer” news from Business Day in AU: traditional media stuff gets more views, but far less interaction.
- The traditional media content dominated the most-viewed category, 717 compared with 277 for user-created content and 86 uncertain.
- But in the most-discussed and most-responded categories, the reverse was true. Only 276 of the most-discussed videos originated in traditional media; 751 of the most-discussed videos on YouTube were created by users.
Source: A book called YouTube: Online Video and Participatory Culture
Seems the book looks at contemporary and future implications of online media. More for students and scholars in media, communication and cultural studies (versus greedy business people or hungry creators).