“So when a marketer offers a compelling set of free and fun items as part of an advertising campaign, not only do teens respond positively,” says Lauren Bigelow in an iMediaConnection article. “But studies have shown significant increases in aided and unaided brand recall, brand favorability, and purchase intent.
So to marketers, Bigelow gives this advice:
- Brands are key components of the way teens develop identities, express themselves, and collect visual equity they can leverage
- Teens love virtual goods from marketers because they are free. Keep in mind that teens have to either earn or purchase virtual currencies to buy the virtual goods they desire. Everyone — even those with big virtual bank accounts — hungers for free items.
You know how hard it is to blog when your two youngest sons are fighting like pitbulls?