Comments on: YouTube Demographics Round-Up

By: Anand

Anand — Thu, 21 Jan 2010 05:20:16 +0000

Any idea what percent of Youtube visit is from US?

By: sdddlt

sdddlt — Thu, 09 Jul 2009 14:37:20 +0000

Determining demographics via comments is interesting, but not necessarily any better than the data YouTube Insight provides. Often times the view/comment ratio is around 100 to 1, so the number of comments makes a rather low sample size of the overall audience. But since comments measure “engagement” it would be interesting to compare the insight and tubemogul data, to find out which gender/age group is most/least active one, or if both numbers match up.

By: NutCheese

NutCheese — Wed, 08 Jul 2009 05:57:33 +0000

People that subscribe to my videos have toilet fetishes. You should see some of the requests I get. I don’t know how this happened.

By: xjasongarciax

xjasongarciax — Tue, 07 Jul 2009 14:00:48 +0000

@6 Sukatra, I was drunk and still cried. According to Nalts’ statistics, I’m a dirty old man in Nalts Youtube world and I’m only 36. No wonder noone laughs at my jokes anymore.

Knock, knock…

By: sukatra

sukatra — Mon, 06 Jul 2009 21:34:43 +0000

This post would have been hilarious if I had been drunk when I read it. .

By: Freddy J. Nager

Freddy J. Nager — Mon, 06 Jul 2009 20:08:36 +0000

Republicans outnumber Democrats on YouTube? I consider that curious, considering the younger skew of the site, and party affiliation among younger people and the public as a whole.

By: Marilyn

Marilyn — Mon, 06 Jul 2009 19:46:58 +0000

I got nuthin’.

By: Eric Fontaine

Eric Fontaine — Mon, 06 Jul 2009 18:55:40 +0000

Hi, I am the Marketing Director at HeySpread.
That is true, Tubemogul is a great service.

But you should also have a look at HeySpread – http://heyspread.com. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.

By: Nalts

Nalts — Mon, 06 Jul 2009 18:46:09 +0000

Jan- true some of this is probably hogwash. I think comscore has a decent panel, so I’d be inclined to trust that. But what do they say… statistics are like hookers. You can get them to say and do whatever you want. Nice analogy, Kev.

By: jischinger

jischinger — Mon, 06 Jul 2009 16:02:29 +0000

I don’t buy it. On the high end I’ll agree with about 90% the overall numbers, wagering that at least 25% of those are sock, but not the demographics. The only way to get anything accurate is to talk to people directly and then at least 25% will still lie.

Women lie about age and sex men lie about education and income.
Most students who work will say they work before they say they are in school.
The most popular zip code in the US is 90210 – out pacing the actual number of people who live there.
Tech savvy today means you can turn a computer on.
The only number most likely to be believable, within a few percent points, is the marital status, only because the liars even each other out.

The only good and solid numbers are videos clicked and watched through. Not sure if Google will release that info ever, least to anyone’s satisfaction, but they are storing it all in Texas.

You see, before the sex change when I was 33 married in collage living in the burbs making $74k a year I took several computer courses on how to screw with statistics

What I learned was – “There are three kinds of lies: lies, damned lies, and statistics.”