Lots of people have been asking me lately about the demographics about YouTube users (age, median income, gender). Here are some recent stats you’ll want in your “back pocket.”
- According to the YouTube “fact sheet”: Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a large and diverse user base, YouTube offers something for everyone.
- Here are some stats TubeMogul ran to compare my user base (Nalts) to the norm. Tubemogul has a clever way to obtain a partner’s demographics. They track comments, then record age of the people that comment. Not perfect, but as close as you can get without proprietary access.
- Nice demo summary from YouTube (image) YouTube claims it’s a 53% male/47% female. 55% urban with median income of $74K. Nearly 70 percent are college educated, 47% are married, median age is 33, 71 percent are employed.
- A comScore study (dated 2007, however) showed the following age splits. The largest segment is the 18-34 crowd.
- YouTube/Google retains 40% of the market share, with a HUGE drop to the second site (Fox). ComScore study June 2009.
- In the mood to buy some reports? Haven’t read these, but they seem interesting…
- Here is a slide from an internal document: