Why Do Online-Video Contests Still Break the BIGGEST Rule

by Nalts on June 12, 2009

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I’ve written so many times about online-video contests, and what makes them attractive or not. How many top-1o “how to not f’ up a contest” posts do I need to write to change the most abused rule ever?

DON’T put your money in the 1st and 2nd prize. That will attract a few semi-pros, but acts as a disincentive to the rest of us… who are always runner’s ups but don’t often win.

Amazon, of all companies, broke this rule recently. I’d love to enter your $20K contest but I fear I’d be wasting my time like I did with the Doritos/Superbowl submission.

If you want a diverse selection of good content, provide $500-$1,000 gift cards to the top 10 finalists, peeps! Common… you’re Amazon. We heart you, and expect more from you!

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