I’ve written so many times about online-video contests, and what makes them attractive or not. How many top-1o “how to not f’ up a contest” posts do I need to write to change the most abused rule ever?
DON’T put your money in the 1st and 2nd prize. That will attract a few semi-pros, but acts as a disincentive to the rest of us… who are always runner’s ups but don’t often win.
If you want a diverse selection of good content, provide $500-$1,000 gift cards to the top 10 finalists, peeps! Common… you’re Amazon. We heart you, and expect more from you!