Imagine a year ago if I told you that Fox Broadcasting would be promoting its debut television shows via online-video personalities (see press release) that were unknown before sites like YouTube.
I’m the “chief strategical officer” for Hitviews, so I can’t cover this objectively. But I think this Fox case study is unprecedented. Nearly 5 million views promoting the show, and delivered efficiently by “webstars” with Fox approving ads within almost 24 hours. It was amazing to be part of it- especially meeting the Fringe cast.
As I proclaimed last week, “viral is dead.” This program worked because these webstars have a loyal and engaged audience (except that Nalts).