Why does this video give me the same endorphin rush I got from Lost last night? Because it’s not just the perfect singing, and bravery. It’s the true spontaneity where singers and Taco Bell order-takers are getting along as harmoniously as the music. It’s the quirky debate over $25, then back to the song. It’s the order screen in the background and the pregnant pauses.
Props to Rhett and Link, who are the “gold standard” for showing that ads don’t have to suck.