Blogtv.com announced a new “best of” section (see blogtv’s blog) and has created a forum for popular “weblebrities” to broadcast live to their “fans.” Seems the most popular blog.tv channels are, not coincidentally, popular YouTubers.
PhillyD? Sxephil? HappySlip? WhatTheBuck? DaveDays?
While YouTube is the defacto site for sharing videos, there’s no way to “go live” via video, and YouTube was careful with the media to represent YouTube Live as a one-time promotion (perhaps in fears of appearing as a network competitor).
Meanwhile, Blog.tv gives these people a tool to connect with audiences real-time, and make money (stars are reportedly paid as much as a dime per viewer). So it appears to be a profitable tool for video creators, and as a result they’re promoting their live sessions via YouTube.
How long before YouTube decides to provide this tool to its “partners” and audiences? If the average viewer stays for 5-10 minutes (that’s a guess), that’s plenty of time to serve ads.
And mama YouTube don’t like to be left out of ad revenue, dat’s fo sho.
What do you think? Should YouTube leave this area alone, or buy blogtv and capitalize on it? Blogtv, while getting some press at launch, is mostly “off the grid” from a media perspective, unlike Twitter (all the rage lately). So maybe Google instead decides to build its own live-chat “one to many” forum (Google chat is a step in that direction, although mostly for one-to-one video communication). Or will a live broadcast format appear like an arrow over the bow of the networks? And is it even consistent with the Google mission to organize the world’s information?
Postscript: I had every intention of doing my own Nalts blogtv channel, but there are three problems. First, I’m not very good about punctuality. Second, the kids would be screaming in the background. Third, I’m not sure I’ve got the “thang” for live broadcasts. I find them rather dull (unless carefully formatted), and if I can’t keep myself interested how can I keep an audience?