YouTube has launched its answer to Hulu. Fred is doomed. Alf is back. The new sections are “shows” and “movies,” and involve content from Sony, CBS, Metro-Goldwyn-Mayer, BBC, and independent film studio Lions Gate Entertainment.
In perhaps an effort to soften the blow to amateurs, YouTube & Lionsgate hired well-known YouTube weblebrities including LisaNova and DaveDays to promote Lions Gate’s recent Crank movie.
YouTube amateurs and professionals playing together like dogs and cats? What next? Fred promotes Alf?
It’s worth noting that the combination of the YouTube star power yielded more views (nearly 1 million) than an average homepage ad unit.