Comments on: When Will Online-Video Advertising Evolve to “Buddy System”?

By: marquisdejolie

marquisdejolie — Sun, 29 Mar 2009 18:20:53 +0000

Thoughts I scribbled down when I lived in a homeless veterans shelter and worked as a couch guard at a nearby Culver City luxury apartment complex (oh the irony) :

Living here in this veterans’ retirement home for brain dead, caucassian-hating, drug-addled negroes (white, black, brown and yellow; we are ALL negroes here) who are angry that their eighth grade educations don’t qualify them for upper management salaries (not that we want anything at all, oh Lord no, to do with upper management responsibilities) . . .

. . . riding a 49 cc leafblower-with-wheels Chinese scooter through the fast food franchise-ravaged ghetto to a Sucko Security couch-guarding job in cheesy, brie-sie Culver City, land of the overpaid, souless, children of waste . . . feels less than noble today.

God help me, I think I belong here in this homeless veterans shelter, but I’d rather be in Colorado right now.

By: Nalts

Nalts — Sat, 28 Mar 2009 00:35:38 +0000

I think I like the comments on this blog more than the crap I write.

By: NutCheese

NutCheese — Fri, 27 Mar 2009 22:05:33 +0000

I have to pee really bad but, that video cracks me up so I held it until I watched it again. Okay… I’m off to go pee now.

By: DahliaK

DahliaK — Fri, 27 Mar 2009 18:10:16 +0000

Kevin’s time will come.

By: marquisdejolie

marquisdejolie — Fri, 27 Mar 2009 18:02:13 +0000

A place for your flops:
http://killedideas.com/

By: jischinger

jischinger — Fri, 27 Mar 2009 07:50:44 +0000

Change is slow to come – here we are in the middle of a financial crisis and talk of the problems that caused it are just being bantered about.
Some crisis, eh?

Speaking of grades…of course I did quite well, but in the real world it means little when it comes to instinct and getting the job done. Google survives on being close to a monopoly not innovation. With all their influence and wealth they should be far more advanced, so GPA takes a back seat to what is really worthwhile.

Just ask Peter Schiff who predicted the downfall of the financials back in 2006. This man doesn’t hire people on where they went to school, but what they know and have achieved in the business and how what they bring to the table relates to the very successful the model he’s put together and promotes. That’s real entrepreneurship and speaking of innovation it’s what has made this country great and the only thing that will save us from the current crisis.

I probably should have stopped at ‘change is slow to come.’

If only this burdensome-red-tape -corporate-government mindset would get out of the way of inspiration and give us back out freedom to invent and create again. Power’s a bitch!

Kevin you need to connect with someone who has vision and lots of money. I suggest you write down exactly what you are looking for and put it under your pillow.

By: John Lacey

John Lacey — Thu, 26 Mar 2009 23:58:04 +0000

I recently watched a television program about advertising where advertising company employees suggested that:

"... on line people in that space, people are used to be tricked and they don’t mind..."

and

"... we’re in the age of social media and we’re in the age of people just getting engaged with these things for the sake of it."

A lot of people within these industries have no understanding that the world has changed. (It is as if they're stuck in a Bewitched rerun.) I think we're going to have to actually wait for them to die out (or retire) before much changes.

By: xjasongarciax

xjasongarciax — Thu, 26 Mar 2009 20:29:57 +0000

Online media is becoming more and more like cable tv. I literally LOL’d when I first saw “The Haunting” ad of the boy spewing something as it engulfed half of my monitor…thank god for the “exit this ad” button, or whatever it said. If only pre-rolls had a “skip this ad” button…news webpages are so bad about that, it pisses me off! I literally watch the videos I want to see then when the same pre-roll ad comes on again…I’ll usually just click off the webpage completely, even if I didn’t get to see the news coverage I was originally aiming for.

Do tweets have ads attached to the end of them yet? Probably.

By: gstrompolos

gstrompolos — Thu, 26 Mar 2009 19:32:24 +0000

Agreed overall. It really comes down to legacy media buying practices and simplicity of the execution, as you mentioned. These decisions are typically made at the agency level, not by YouTube, and they will evolve as social media matures. There is room for both your buddy-system and reach buys – try them both simultaneously and you’ll probably have a real winner.

-George

By: Kevin

Kevin — Thu, 26 Mar 2009 18:03:08 +0000

Thanks for the kind words, babysitterofnalts. I’m actually surprised that Google hasn’t actively recruited me (although I have interviewed casually). Honestly, my GPA is maybe the deal breaker. Believe it or not, they care. There aren’t many people that understand online-video and advertising and marketing as well as me, but my GPA at Georgetown was just okay. The MBA (Babson) was a bit better. It’s never mattered to Johnson & Johnson or others. Then again- maybe it’s not the GPA. Maybe it’s that I’m a maverick like Palin and McCain. I need to be more Obamaish. Or maybe Google can’t see Kevin Nalty past the childlike Nalts.