Thank you to Matthew #9 on this page…I think…I was twittered by videohead who I believe to be matthew but cannot message him on twitter because he does not have that function enabled.

@6 being that it is almost a week after the post and I just read it today…illustrates the lifespan of peoples internet content. Timeline for being alerted to new content and peoples schedules for keeping up to date on all things web could be put into an equation and you would have your answer.

Peoples’ schedules x How often they check their internet content = When content will be checked

The total amount of people who received content / Content being checked = The passionate audience mentioned

Loved the post Nalts and I am now a fan for life!!!

The key, to me, is that online video is not television. It’s a new medium, and one that more closely resembles special-interest magazine publishing from the 60s and 70s than Lost or 24.

There’s a growing group of programs built around passionate, socially connected experts (call ‘em stars) like you, Fred and others – but also like Patrick Norton, Kevin Rose and Brian Brushwood. Viewers tune in because they like the hosts, they feel part of the community, and they are passionate about the topic.

Forget the whole “amateur” vs. “professional crap. It’s about real people, creating entertaining and informative video about things they love – whether its beer, technology or battling foot fungus. And it’s about the passionate community these hosts build around themselves.

Quality matters. But real hosts, interesting topics and shared experiences and communities matter as much or more.

I’m not sure where you see a company like Revision3 – we’re both the quickly dismissed hind teat of 1) and a more professional version of 2). We thrive on low cost production, professionally produced video, strong hosts and communities and have created great relationships with a wide range of brands who are spending real money to reach our audiences.

Perhaps we need a new layer?

jim (revision3)

I’ve read that ad agencies offer a 4% call to action rate for TV commercials. So by that reasoning, if someone produced a local mattress commercial in my town they would sell 20,000 mattresses because of that commercial. Then how do you track the campaign? Nielsen? Ha!

One thing online video has over TV is better tracking. Analytics can track click through rates and see how many people are actually following through.

-Scott Summit
DBNR