Well we’re no fan of preroll ads, but apparently cinema ads rank among the top media categories for audience attention (source: Jack Myers’ DailyMediaData.com).
Oh, the findings are sourced to sponsor Screenvision.com. We’re not sure, but we suspect the test group included 24 male employees of Screenvision who just finished watching a trailer of hot chicks ninja fighting in a swimming pool full of hot sauce and whipped cream.
What? You’ve been bitching about my posts being too long and boring. This was neither.