Comments on: Bigelow Tea Putting Face to Brand… But Nobody Will See It

By: Slater

Slater — Tue, 03 Mar 2009 12:41:56 +0000

Spot on, Kev… My only challenge is on point #5… It depends on what the marketers decided the purpose of the video was… If the video was distributed in a place where a higher percentage of those 500 viewers were passionate about tea, and thus more likely to buy Bigelow tea, as opposed to 50,000 HappySlip viewers who are just “in the way” when the Bigelow message is fired off, then isn’t that money better spent?

Where’s the middle ground of online video between ‘Kid at the Dentist’ and helping Brands move some product by letting them speak to their passionate audience in a more intimate arena?

By: NutCheese

NutCheese — Tue, 03 Mar 2009 03:08:11 +0000

I’m playing catch up on this blog, but I’m not actually reading anything.

By: Marilyn

Marilyn — Mon, 02 Mar 2009 19:32:00 +0000

I love Bigelow teas, regardless of what Jan said. My personal favorite is Constant Comment, but I also like Earl Grey, English Breakfast and Lemon Lift. Lemon Lift is great when you are not feeling well. I never tried that fruit & almond tea you mentioned, sukatra and now I wish I had.

BTW, Odyssey of the Mind is done for another year and we didn’t place this year. Not sure where we were in the rankings as they haven’t been posted yet, but we didn’t come in 1st, 2nd or 3rd. Oh well, there’s always next year. :-0

By: Ted Chandler

Ted Chandler — Mon, 02 Mar 2009 00:27:56 +0000

Amen. Thanks Nalts. Right on the money. I often struggle with these same issues when dealing with my clients. As much as I try to explain their heavy-handiness in promoting their brand in the social spaces won’t work, they just don’t get it! They are so deeply invested in their brand, they feel the need to absolutely promote it at every level. Years and years they have been inundated with agencies (with well intentions) preaching to them the importance of brand-building (which is key), but they continue to talk ‘at’ the consumer and not “with” the consumer. We at the studio often gauge the inability to understand this simple concept by summing up the experience by mocking them (in private), “Make the logo bigger!” (and i think there is a song spoofing this somewhere). Great first effort by Bigelow. You gotta give them credit for trying. As I have found with my clients, it will take baby steps before they’re willing to let go of the “Make the logo bigger” mentality.

By: sukatra

sukatra — Sun, 01 Mar 2009 02:51:47 +0000

@ nalts

Bigelow fruit and almond herbal tea. It’s great for when you eat too much, or you feel on the verge of nausea but not quite there, or just generally feel like shit. I’ve drunk it for years for just those reasons.

It was hard to find even before they discontinued it so I used to order six boxes regularly over the internet. That’s how they knew how to contact me.

By: Nalts

Nalts — Sat, 28 Feb 2009 22:48:18 +0000

A bigger what? I barely use my small one. I’m not ready for an upgrade.

By: marquisdejolie

marquisdejolie — Sat, 28 Feb 2009 20:02:49 +0000

According to my reading of online advertising, nobody’s looking for green tea. Everybody’s too busy looking for or at a bigger penis.

By: marquisdejolie

marquisdejolie — Sat, 28 Feb 2009 18:56:58 +0000

Yeah, this video lost me at 1:20. But I checked our cupboards and I’ll be damned if there wasn’t a box of Bigelow Green Tea in there. I didn’t buy it and there’s no one else here but backwards, toothless rednecks. Weird.

@2
#2 The big ticket marketing houses are desperately trying to convince their clients that Youtubers are just a bunch of backwards, toothless rednecks (or sperm-handed flatulent-prone teenagers) and what brand wants THAT association?

By: jischinger

jischinger — Sat, 28 Feb 2009 18:40:22 +0000

@5 bill’s in the mail, you can file it with the rest

p.s. sukatra watches HSN

By: Nalts

Nalts — Sat, 28 Feb 2009 17:04:13 +0000

Jan- Holy cow. Every once in a while I forget you’re a marketer and economist. That was dead on. Tea is the new art. It’s lower caffeine and actually good for you in a variety of ways. Plus it is more visceral- taste, touch, scent, site. Black water doesn’t have the intrigue, and tea (outside lame tea bags) you make yourself.

Speaking of lame tea bags, Sukatra, what the hell tea made you buy six boxes (or boses, as Maryland would say)?