What’s the difference between a CharlesTrippy and MrSafety video and the rest of us? They use good lighting, and adjust the video for that film look. Both are very willing to share their tips, so I’ll post them soon. In the meantime, YouTube is a treasure trove for “how to” (DIY) videos on using advanced effects. I use Mac’s iMovie, which is extremely limited but I’m too lazy to learn something more complex. For several years, I’ve had Final Cut Express (a simpler version of the Final Cut Pro that professionals use) but rarely use it except green screen or split screen.
Today I experimented with applying a “beach bypass” look that gives your video that tinsel look of film. Here’s a beach bypass “how to” video for Final Cut Express. Here’s another for Final Cut Pro for those of you that are rich or steal software. These may work for other PC-based editing as well, since it’s simply overlaying two layers — one with low saturation and the other with high contrast.
As the medium matures, more of the top creators (CollegeHumor) are stepping up their cinematography. I won’t soon be posting 2-minute short films, but I am trying to make my crappy web videos a bit more like TV/film. As the audience grows past us “early adopters,” the mainstreamers and laggards will seek out content that looks more like what they’re accustomed to watching.